Africaptures Content License

1. License Model: Royalty‑Free, Commercial Use

When you purchase or legally download content from Africaptures, you receive a non‑exclusive, non‑transferable, worldwide, royalty‑free license to use that content for permitted purposes. You do not acquire ownership of the copyright – the copyright remains with Africaptures and/or the original contributor.

1.1 Permitted uses (examples)

• Commercial marketing and advertising campaigns (online, social media, print, out‑of‑home).
• Editorial use in news, documentaries, corporate communications and journalistic publications.
• Websites, blogs, landing pages, email campaigns and mobile / web applications.
• Corporate presentations, pitch decks, internal trainings and reports.
• Educational use in courses, e‑learning, research reports and classroom materials.
• Printed materials such as brochures, posters, magazines, books and product packaging (within print‑run limits defined in your specific license, if any).

The specific rights (e.g. print‑run limits, number of seats/users, duration) may vary by license type (Standard, Extended, Enterprise, etc.) as shown on the purchase page and your contract.

1.2 Territory & term

• Territory: The license is worldwide, subject to compliance with local laws.
• Duration: Unless otherwise specified in your contract, licenses are generally granted on a perpetual basis for the specific project or client for which the content was licensed.

2. Strictly Prohibited Uses

To comply with international copyright, moral rights and personality/privacy rights, the following uses are always prohibited unless you have Africaptures’ explicit written consent and any required model/property releases.

2.1 No resale or re‑licensing of the content itself

• Do not resell, redistribute, give away, sub‑license or share the original files (images, videos, audio, metadata, or derived “clean” files) as stock content, digital assets or in any way that competes with Africaptures or the original contributor.
• Do not upload Africaptures content to other stock platforms, marketplaces or microstock sites (even if modified, filtered or cropped).
• Do not include Africaptures content in templates, design systems, themes or any product where the primary value is the asset itself (e.g. “image packs”, “video packs”, “icon sets”).

2.2 No use as a standalone file for download or extraction

• You may not make the original high‑resolution file available in a way that allows third parties to download, extract or re‑use it as a separate file (for example, providing a direct download link to the asset itself).
• Content must be embedded into your project (website, design, video, etc.), not offered as a standalone library of assets.

2.3 No unlawful, defamatory or sensitive uses

• No use that is defamatory, pornographic, obscene, hateful, discriminatory or otherwise unlawful under applicable international, regional or local law.
• No use that suggests endorsement, sponsorship or personal use by any depicted person, group, brand or institution without appropriate releases and permissions.
• No use in connection with sensitive topics (e.g. politics, religion, health, sexuality, crime, addictions) in a way that could be considered offensive, misleading or damaging to the reputation of the people, locations or cultures depicted.

2.4 No use as a trademark or logo

• You may not register Africaptures content (in whole or in part) as a trademark, logo or brand mark.
• Content may be used in brand communications, but not as the sole, protected source identifier of a product or company.

3. International Legal Framework

Africaptures content and licenses are designed to comply with commonly recognized international frameworks, including (without limitation):

• The Berne Convention for the Protection of Literary and Artistic Works.
• The WIPO Copyright Treaty and related international IP agreements.
• National copyright, moral rights and neighbouring rights laws in the territories where the content is used.
• Data protection, privacy and image rights laws that protect the likeness and personal data of individuals (e.g. GDPR in the EU, POPIA in South Africa, and analogous laws elsewhere).

Where there is any conflict between this summary and a signed contract, invoice or local mandatory law, the contract and applicable law will prevail.